How can a business use the Ansoff matrix to evaluate its growth strategies?


How can a business use the Ansoff matrix to evaluate its growth strategies? Summary: You start with a business problem – and write down the desired outcome. You then create conditions that – if achieved – would make the outcome happen. Then you choose how you want to achieve your desired outcome by discussing desired value for your customers and the world. This is where the matrix comes in, by the way – to get there we have to become smart customers of the world (i.e. act with certain values and aspirations in mind). How much should we worry about GDP per capita versus (all things) “living standards” per capita? How does an entrepreneur get the board interested in a new service? How can a school district use technology to raise achievement levels across the school landscape? These are all questions asked by teams at TED, and I don’t think I’ve ever seen a more inspirational group of answers. The full video of the TED conversation is here, and although they talk about a great deal of material, it’s worth the time to say that the business problem begins with the following question from Kenichi Ohmae: When you choose a method of measurement for your business strategy, be sure that you choose a way of measurement that matters to you. This means you select a concrete set of metrics that really matter to you. Choosing a smart metric that matches the problem you deal with is half the battle because then you will then manage as smartly as possible. Then, at the TED conference, the conversation turns to how to use the Ansoff framework to build a killer go now model. To recap, Ansoff is a model for how to choose a strategy. To get there we first choose a problem.

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We then turn that problem into outcomes, and by the way outcomes happen. Many outcomes can happen and many solutions to attain one of those outcomes. Finally, we choose which outcomes will make us the most moneyHow can a business use the Ansoff matrix to evaluate its growth strategies? What is the “why” behind your product? What things can you do to make sure that it keeps getting better? There is nothing magic about the Ansoff matrix; it is just a tool that can be successfully used by anyone to analyze their business. While any given matrix can only reveal so much about the company, most companies with a product or service need to be able to rank or prioritize their results in order to turn their business around. If you look at any business that is doing well, your first reaction might be, “What a great system, and they’re successful?” You then look to see if the same or similar principles are being applied or even if they would know the matrix if they were given it as a business model question. If you make the long trek back to the early 2000s, you might remember the big question of business models. When most of us thought about business models or business strategy, we had the old linear chain diagrams. For example, a few weeks ago I gave a business model presentation to a client; their business model was about how they would go from the last product they sold to the next one, and the business model helped me answer the question I asked my client about how he could achieve this for the next product (such as what was missing). The client has seen many different models in the business that he manages, and this one is nothing new to him. It is not flashy or showy like some of the new models; it does not involve some futuristic digital touchpad thing. Rather, it is what lies within his business that is compelling. I’m sure my client’s clients still use linear chains, but they might not call them linear chains. Now business model diagrams are much more colorful and interactive.

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Like any great company, business models go beyond just mapping out a strategy. A great example of a business model approach is www.wagenermatrix.com, which has the best diagrams from the old days on the Internet and some new ones. I would often use it to show the “Why and What and How” to illustrate that a business model is being used in a business. As they say in the illustration below, the classic P-A-R matrix—that has three basic elements—acts as a tool. This is very similar to a matrix I’ve used on several occasions; we found it helpful in the business. It is actually a more holistic illustration that maps out the three basic elements of an “analogy” or a “mental model” behind a successful business—and it can be made into a useful tool like the one above. **Key principles of any successful business are: what you will do to earn money and to serve people; why this is better than something else that could be done to earn money, provide a benefit, or enable a process or service; the target market that you want to reach and the means of learning or reaching them. Your marketing plan should reflect this. If not, then don’t expect success. “You have to believe you can.”** In relation to a high performing business, you need to analyze how it is applying the three basic principles throughout its business model (Figure 6.

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13A–C). This is often how it will show up in its annual report, as a summary table: a financial statement with categories. If as a business you are considering a new product, or improving on your business plan somehow, the Ansoff matrix can be used to focus on its need to address each of the key principles in its overall business model. Let’s walk through a few scenarios where the Ansoff matrix can be applied. **FIGURE 6.13 _How the matrix can help you reflect on business principles or strategies. A,_ **In the past, an annual report provided more by way of this information. How can a business use the Ansoff matrix to evaluate its growth strategies? To evaluate the potential of your business, you should take the following into consideration: 1. The marketing strategy Ansoff created in 1921 as a basis for management theory. 2. What business sector or country’s market to focus on. When companies focus too narrow, they’ll find it hard to expand to reach the market’s goals. 3.

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Examine the company’s business opportunity, industry, product, client, competition click reference other factors. 4. To determine whether the business is viable. By using Ansovff Matrix you need create a hierarchy of both the organisational structure and the functional requirements. This matrix helps to identify the roles to be fulfilled in the organisation. Your business should be represented by a rectangular organisational structure. “The rectangle represents a business which is doing business, whereas the triangle represents one which merely generates revenue through sale and such a business is a profit-maker” (Ansoff, 1967). So from this you can identify the business structure in the following way: 1. For the marketing structure, since your business is a product-based organisation, having your product as product line means that your business will be doing business just like other businesses in your sector. As a result, your type of business structure will be product-oriented. A product-driven business structure has three main types of structure, which are discussed as follows: * Hierarchical structure * Product-division structure * Mass-product-division structure #### 1. Hierarchical structure Hierarchical business structure refers to a structure containing only one level. In a hierarchical structure, your business is owned and/or run by company’s senior executives or managers.

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Instead of hierarchy company’s top executives are better known as top level management. The typical example of a business within a hierarchical system is McDonald’s which is owned and/or run only by the CEO. In hierarchical structure one can identify


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